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Direct Mail

Experts in creating on-target direct communication strategies. We can help you get more out of your investment in direct communication through our commitment to your success.

Direct Mail


Your Message. Our Mission.

Experts in creating on-target direct communication strategies.

Our broad capabilities provide cost-effective solutions from small “triggered” communications to multi-million piece acquisition programs. We create efficiencies in developing strategic and effective marketing campaigns for our clients. Salem One is a multiple USPS Award Winner, National Postal Forum and MTAC Presenter and Beta Partner for cutting edge programs like Informed Delivery.

Our data driven solutions merge consumer online activities with offline communications creating complete omni-channel results. Complementing your in-house and/or agency teams, our marketing services group can add real value to your creative planning and development processes.

Salem One Drives Success Across the Customer Lifecycle


Every Successful direct marketing strategy is connected to specific campaigns that all require pre-planning, execution and evaluation phases. Salem One has the complete tool kit:

  • Data Analytics
  • Innovative Print Solutions
  • Creative Services
  • Omni-Channel Deployment Synchronization
  • Implementation with Un-Matched Speed to Market
  • POS and POP Campaign Support
  • ROI Metrics and Strategic Intelligence

Direct Marketing Lifestyle Segments


  • Acquisition
  • Lifetime Value Maximization
  • Retention

Most marketers approach every day with three broad objectives in mind in order to deliver profitable results to their organization. Salem One has demonstrated experience and industry leading performance in delivering on these objectives for our top national brands.

New Customer Acquisition


Pre-Campaign Planning:

  • Target definition through proven analytics, profiling and predictive modeling
  • Geographic, demographic, behavioral, transactions, etc.
  • Audience and messaging segmentation
  • Offer development and definition of ROI success

Campaign Examples:

  • New Store Opening
  • Competitor market share
  • Product mix catalog
  • Store renovation
  • New mover
  • Pre-mover
  • Life Stage Event: pre-natal, empty nest, etc.
  • Promotional event

Maximizing Lifetime Value


Pre-campaign planning:

  • RFM scoring
  • Cross-sell opportunities
  • Life stage trigger program development
  • Audience and messaging segmentation
  • Offer development and definition of ROI success

Campaign Examples:

  • New to file (Thank You)
  • Anniversary
  • Birthday
  • Competitive Blunting
  • Cross-sell
  • New product introduction
  • Event Promotion

Retention


  • Lapsed customer
  • Abandoned cart
  • Loyalty