Press Room

Salem One’s Jon Bowman presents at the National PCC Day

On September 22, 2021 Postal Customer Councils around the country participated in National PCC Day. Local PCCs held events locally that preceded a national address by Postmaster General Louis DeJoy. Jon Bowman was invited by the Wilmington, NC PCC to speak at their event. His presentation discussed the differences between targeting and retargeting. Traditionally, targeting […]

USPS Increases Maximum Size for First Class Postcard

Starting August 29, 2021 postcards up to 6 x 9 will qualify for first class postcard rates when included in a presorted mailing. Prior to this change 6 x 9 postcards could either mail as standard rate (USPS marketing mail) or first class letter. A major significance to this change is the first class postcard […]

Salem One Announces Corporate Leadership Promotion

Salem One is pleased to announce the promotion of Joe Conley to the corporate leadership position of General Manager. Joe has been with Salem One for 18 years following a decade within the display and packaging segment of the printing industry.  He is a graduate of Appalachian State University’s Printing Production Management program and is […]

Navigating the planned USPS Rate Increase and 10 Year Strategic Plan

The USPS has unveiled their new 10 year strategic plan:  “Delivering for America” You can read the full plan here: https://about.usps.com/what/strategic-plans/delivering-for-america/assets/USPS_Delivering-For-America.pdf While the strategy includes elements of much needed restructuring and reform, direct marketers are rightly concerned about rising postage costs and changes in delivery service standards. The mailing industry is responding through direct and […]

Salem One wins BEST OF SHOW for the PICA Awards

It is with tremendous humility, and pride in our people, to announce that Salem One is the BEST OF SHOW Winner for the Printing Industry of the Carolinas, PICA Awards, with our Welcome to Salem One, corporate presentation kit. We also won the Gutenberg award for the most Best of Categories in the Carolinas with […]

In-Market Consumer Digital to Direct Mail

By: Liza Stevens Reaching “in-market consumers” is every marketer’s dream.  Digital Retargeting, Social Listening, Geo Targeting, Social & App linkage have all been developed to do just that, to reach consumers when they are ready to buy or doing their research to buy.  Savvy digital marketers have embraced this opportunity and built automated trigger programs […]

Salem One Expands Wide Format Capabilites

Salem One continues to invest in its success by adding new equipment.  The goal is to enhance and increase core competencies and expand capacity to serve an ever evolving market.  Purchasing and installing a new HP R2000 Latex flatbed printer in our Kernersville location is a great compliment to our already flourishing, Wide Format Department. “The R2000 […]

Salem One Unveils Newest Promotional Kit

We’re excited to share Salem One’s new promotional kit which celebrates Creativity, Innovation and Execution. This is the latest collaboration from our marketing and cross-department teams that highlights our recent investments in the latest corporate communication technology. In this box, you’ll find captivating designs and imagery enhanced by production techniques that improve brand recognition and […]