Salem One Drives Success Across the Customer Lifecycle
Every Successful direct marketing strategy is connected to specific campaigns that all require pre-planning, execution and evaluation phases. Salem One has the complete tool kit:
- Data Analytics
- Innovative Print Solutions
- Creative Services
- Omni-Channel Deployment Synchronization
- Implementation with Un-Matched Speed to Market
- POS and POP Campaign Support
- ROI Metrics and Strategic Intelligence
Direct Marketing Lifestyle Segments
- Acquisition
- Lifetime Value Maximization
- Retention
Most marketers approach every day with three broad objectives in mind in order to deliver profitable results to their organization. Salem One has demonstrated experience and industry leading performance in delivering on these objectives for our top national brands.
New Customer Acquisition
Pre-Campaign Planning:
- Target definition through proven analytics, profiling and predictive modeling
- Geographic, demographic, behavioral, transactions, etc.
- Audience and messaging segmentation
- Offer development and definition of ROI success
Campaign Examples:
- New Store Opening
- Competitor market share
- Product mix catalog
- Store renovation
- New mover
- Pre-mover
- Life Stage Event: pre-natal, empty nest, etc.
- Promotional event
Maximizing Lifetime Value
Pre-campaign planning:
- RFM scoring
- Cross-sell opportunities
- Life stage trigger program development
- Audience and messaging segmentation
- Offer development and definition of ROI success
Campaign Examples:
- New to file (Thank You)
- Anniversary
- Birthday
- Competitive Blunting
- Cross-sell
- New product introduction
- Event Promotion
Retention
- Lapsed customer
- Abandoned cart
- Loyalty