Salem One’s Jon Bowman presents at PICA Fall Management Conference
Leadership from Salem One participated in the Printing Industries of the Carolinas (PICA) Fall Management Conference in Myrtle Beach, SC. Annually this conference brings together printing industry management and vendors from all over NC and SC and features speakers that are subject matters experts.
This year, Salem One’s Jon Bowman presented how the use of a tactile touch of a direct mail piece can engage an online experience. During the presentation Jon demonstrated capabilities of engaging with consumers through Informed Delivery campaigns as well as interactive QR codes and NFC tags. Explaining how the use of QR codes can launch augmented reality experiences to enhance deeper brand engagement was a significant part of the presentation. Attendees experienced the recipient side of augmented reality and also insight to tracking analytics. Often leveraging the back-end analytics can lead to additional targeted messages to improve customer relationships, engagement, and ROI/ROAS.
Other speakers featured were nationally know sales consultant Bill Farquharson, Joe Truncales, Ph.D of Alexander Joseph Assoicates, Renita Pendergrass with Employers Advantage, and Bob Lindgrenn with The Management Guys. The educational sessions were beneficial to all in attendance.