Press Room

Business Benefits of Mail Tracking

Do you know if you are getting the most from your direct mail dollars?  If you are unsure and feel response rates are lower than desired – let’s talk about how Mail Tracking can improve your marketing campaigns.  Mail Tracking services allow you to know at all times where your direct mail piece is within […]

Data and the Rolling Stones

We just couldn’t resist highlighting the article “How to Rock the Data You Have” included in this month’s issue of Direct Marketing News for several reasons.  It obviously references the Rolling Stones mega hit “You Can’t Always Get What You Want,” and with our full-service direct marketing capabilities, you can “get what you need” from your data.  The article really resonated […]

Salem Printing and Advanced Direct Continue Growth Momentum with the Addition of Industry Veteran Rick Wesley

Salem Printing Corporation is pleased to announce that Rick Wesley has joined the organization in an Enterprise Development Role, responsible for cultivating new corporate relationships for regional and national brands.  Wesley brings with him more than 33 years of professional experience and has a proven track record for executing successful sales strategies for print and […]

2014 Postal Updates

We are very excited to bring in the New Year with a strong commitment to being “Simply the Best” communications solutions provider for our clients in 2014 and beyond.  Part of this promise includes presenting relevant up-to-date information that may help you prepare for upcoming industry changes.  As you know, the Postal Regulatory Commission (PRC) […]

Expressing Authentic Appreciation

This week we’re delighted to post an article as a follow up to my recent blog based on the popular book, “The 5 Languages of Appreciation in the Workplace” written by Gary Chapman and Paul White. We’d like to thank Dr. Paul White for taking the time to write this article, and for the research […]

Hygiene: It’s Not Just for Data Anymore

Tis the season. Flu season, that is. I just read a company blog about a viral epidemic that spread like a juicy rumor through ADI late last year.  Although it was an amusing article, I doubt that the victims of “The Sick” were amused.   Read that blog. Despite the odds, you can stay healthy and […]

What do you do to prevent or overcome that 2:30 feeling?

Nearly 10 years ago, a product was developed that has been marketed so effectively that many consumers have utilized it with incredible regularity. I can remember the advent of Red Bull, Go Fast, and XS energy drinks. Then, 5 hour energy seemingly came out of nowhere 5 or 6 years ago to give an energy […]

Freight Consolidation for Big Savings!

OK, I agree this is not a sexy topic.  How about, “Save hundreds of thousands of dollars per year!”? Our research to compare other vendors against our current logistics (freight) vendor began by identifying 13 logistics companies who transport mail to postal facilities across the country.  After receiving responses to our Requests For Information we […]

Testing a new Direct Mail Campaign? Think like a restaurant owner!

I’ve always thought that successful direct marketing testing was similar to cooking good food at a restaurant. You may think I’ve lost it, but just think about how restaurants go about compiling their menu: The recipe for each item begins with an idea or hypothesis.  This may be something completely new or just a slight […]