Salem One Presents “Informed Delivery” Insights to Regional Postal Customer Council Groups
Greensboro, NC — Salem One has a reputation of being an Innovative Leader in bringing results oriented solutions to regional and national brand clients; this includes a proactive partnership with the USPS in introducing new strategic initiatives. “We’re proud to have been recipients of the USPS Innovation Award and pioneers in embracing new services from the USPS including IMB in-home delivery tracking, Seamless Acceptance and others to help improve business results for our clients”, said Tracy Brooks, VP of Sales for Salem One.
Salem One’s direct mail team is very focused on staying on top of the latest USPS developments. Staff members attend the National Postal Forum every year and participate in a variety of certification programs, so it was no surprise when Salem One was asked to present insights on the new USPS informed Delivery program to area mailing industry and USPS leaders at Postal Customer Council events in the Triad and Triangle.
Informed Delivery is a new service offered by USPS that provides consumers with daily notifications and images of the mail they will receive that day. The service also integrates package delivery notifications allowing consumers to get a full view of what their USPS carrier will be delivering to their residence on a daily basis.
Mailers have the ability to enhance the consumer Informed Delivery experience by supplementing the image of the mail piece with additional color images and links to digital content. Salem One has participated in campaign beta testing in partnership with USPS implementing live campaigns for several clients. “Our clients can now benefit from enhancing the already-strong and tangible direct mail campaign with an immediate call to action and integration with their digital marketing efforts”, said Brooks.
Consumer reaction to the new service has been extremely positive. The USPS reports that over 3.4 million subscribers have already signed up for Informed Delivery in the short period since the launch. Email open rates are running above 70% and 9 out of 10 subscribers would recommend the service.
To sign up and get additional information visit www.informeddelivery.com
For more information on how to build a marketing campaign, contact Tracy Brooks of Salem One at (336) 299-0800.
About Salem One, Inc.
Salem One offers a complete selection of packaging, data analytics and direct marketing, and print based strategic solutions to Regional, National and World Brand partners. A team of the most experienced strategic and production experts in the industry who have a keen eye for quality and a passion for perfection connect with leading corporate brand decisions makers to impact Top and Bottom line results. For more information please visit www.salem-one.com.