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Salem One Announces Installation of Xerox Iridesse

Even in the challenging times we are experiencing, Salem One has continued to follow its plan for growth. This is demonstrated by their May purchase and installation of a Xerox Iridesse Production Press, the first fully configured Iridesse in North Carolina. Louis Crockett, Digital Printing Manager, said “We were attracted to the Iridesse for its ability to embellish process color in a single pass. We can run two specialty colors at a time concurrently with process color printing, or the specialty colors can be run alone.”

The specialty colors are metallic gold and silver, white, low and high gloss clear. Any of those colors can be run as spots or floods.

“We have printed on a variety of substrates including dark colored stocks, heavily textured stocks, and a variety of synthetic stocks including clear materials,” said Crockett. “We have also made multiple passes through the press to create a texture effect. I guess the most unusual substrate we have run is wood. We assume that we can print on any material that is made to be printed on, and we let the press tell us what it doesn’t like. So far, we have only added one substrate on our ‘do not use’ list.”

The Iridesse base machine can run paper up to 13” x 19.2”, but Salem upgraded its machine to run 13” x 47.2”. With a minimum sheet size of 4 x 6, Salem is also printing short run envelopes. The Iridesse can handle a paper range of 35 lb. text up to 145 lb. cover, or 18pt.

“We already had a fleet of digital presses, but with the Iridesse we wanted to really expand the bounds of our digital capability, and this press delivers. To fully utilize the capabilities of the Iridesse, there are special techniques that designers can take advantage of. We will soon schedule designer training classes to teach those techniques.”

For more information about Salem One and Embellished Digital Printing, contact Louis Crockett at (336) 299-0800.