Corporate Communication choices are as difficult as ever. These choices determine the outlay of millions upon millions of dollars that demand a return. This return seems as difficult as ever to quantify as most organizations find it challenging to track or measure results. At Salem One, we do…. Just remember “You are an Entertainer”. This […]
Too many articles start with interesting titles but then fizzle on substance. But this title and article, by Mike Jacoutot, delivers business truths that we find in our everyday corporate relationships. Corporate Marketing, Packaging and Print buyers are hearing promises of new technologies and integrated marketing promotions from every corner of their supply chain, while […]
Confusion! Cross Channel, Multi-Channel, Omni Channel, offset, inkjet, digital, brand continuity, packaging design, direct mail campaigns, television campaigns, email campaigns. How do I allocate my marketing and purchasing dollars? And how in the world do I measure my return on investment? If you are a marketing leader, purchasing leader or managerial leader in a regional, […]
(Phil Kelley Jr., President of Salem One is pleased to serve as Chairman for Printing Industries of the Carolinas (PICA) for the next year. We look forward to sharing relevant news and announcements from PICA to keep our clients up to date on exciting things happening in PRINT!) The “Printer’s Toolbox” is the Center of […]
Time spent anxiously awaiting the arrival of mail is almost over. The USPS is boldly charging forward with Informed Delivery™. This new program will allow you the ability to see what’s coming with daily email notifications with images of what will be in your mailbox that day! What is it and what does it mean for […]
Salem One enjoyed a great night of recognition at the 50th Annual Printing Industries of the Carolinas (PICA) Print Awards Banquet. We were recognized as Overall Sponsor Winners for Best Packaging, Best Printer’s Self Advertising, The People’s Choice Winner and Winner of the Gutenberg Award. (The Gutenberg Award is especially significant as it is given […]
[inˈviɡəˌrādiNG] ADJECTIVE: making one feel strong, healthy, and full of energy: Salem One is pleased to launch our new website to support our Clients, Name and Brand. Most importantly, Salem One remains focused, in fact obsessed, in providing the highest Value for each dollar our clients invest in their brands. Whether that includes a production […]
The Phoenix Challenge Foundation is an organization of industry professionals who are dedicated to encouraging today’s youth in exploring exciting career opportunities available in the Flexographic printing industry. Each year the Foundation holds an annual competition focused on flexographic product design and printing for Universities that provide this education. For the past several years Salem […]
Our sales and marketing departments were invited to present information to NC State students enrolled in classes in the Textile and Apparel, Technology and Management (TATM) department. Our team members conducted two courses; one focusing on market targeting and segmentation and the other on retail product packaging. Delisia Matthews, Ph.D, who is an Assistant Professor […]
